Discover Toba Studio

Where artistry meets elegance, creating unforgettable beauty experiences for every occasion.

Educational & Creative Director: Adrian Ruilova

Adrian Ruilova is a New York-based Makeup Artist, Hair Stylist, and Creative Director originally from Guayaquil, Ecuador. With over 12 years of experience across theater, drag, glam, editorials, and fashion, his bold, versatile artistry has earned international acclaim.

His work spans TV, commercials, fashion shows, beauty campaigns, and has appeared in Vogue, Vanity Fair, Harper’s Bazaar, L’Officiel, and more. Adrian has served as Beauty Director in New York, Miami, and Paris for Project Runway designers and global brands including Puma, Lisa Von Tang, Libertine, and Michael Cinco.

Named “Best Male Makeup Artist in New York” by the New York Fashion Awards, he is now an official artist for Redken, Giorgio Armani, YSL, Muba Cosmetics, and L’Oréal Paris—and serves as a lead artist for Miss Universe.

Black and white portrait of a person with light shadows across face

Discover the Artistry of Toba Makeup

At Toba Makeup and Hair Studio, we seamlessly blend theatrical flair with high-fashion precision to create stunning looks tailored to each client. Founded by Adrian Ruilova, our studio draws on over a decade of experience in the beauty industry, ensuring every service is a masterpiece.

Model with bright eye makeup getting ready backstage at fashion show

Elevate Your Beauty Experience

Discover the artistry of makeup and hair tailored just for you at Toba Makeup and Hair Studio.